fitness wear for women

French Dressing Jeans – 'Fit for Real Women Real'
French Dressing Jeans, the iconic brand of hotel that John has built his reputation and his company on a real crisis "for Real Women" is ready to return into force this summer.
FDJ Monde Inc, the former owner of the French Dressing Jeans brand, filed for bankruptcy protection in December. A group of three Montreal-based apparel industry players has acquired the iconic brand (for an undisclosed amount).
The group, Noah Stern, President of Levy Canada Fashion Company, Groupe Corwik and one of its senior management firms with more than 100 million dollars combined annual revenue, and has plans to launch an aggressive reorganization of the brand in Canada and the United States. The brand name will bring in the new company called "FDJ French Dressing Inc..
According to Noah Stern, the new CEO of FDJ French Dressing Inc., the partners plan to capitalize on the "very high levels of consumer brand recognition and brand loyalty French Dressing" and the system extensive distribution of the company is about more than 2,000 independent retailers and specialty shop across Canada and the United States
Ayal Twik, vice president of business development at Group Corwik and now vice president of FDJ French Dressing Inc. agrees, calling it an iconic brand in North America with a good reputation among retailers and customers.
After a very successful race 1970s with only a few years ago, FDJ Monde Inc. deviated from its course from its specialized focus on denim, to expand their product on coordinated ladies sportswear.
This misplaced strategy, combined with the troubled economy south of the border is what Len Miller, former President of FDJ Monde, attributes that the main reasons for his old company recent financial struggles.
Miller, who briefly left the company because of illness and a short retirement, was hired by the new partners as the president of FDJ Dressing French Inc. to continue
monitor the growth of sales of the French Dressing brand in North America.
Her late uncle David Mindlin founded the predecessor of FDJ Monde Inc. in 1908, then the whole known as the Keystone & Pants Manufacturing Ltd.
Miller and partners are excited by the aggressive marketing campaign that will relaunch the brand in time for spring 2009 fashion season.
Strategy will be planned and executed with the help of Glen Eisenberg, president of Precision of Montreal and marketing communications firm.
The consortium has earmarked a significant budget of million (dollars) to marketing the core values of the French Dressing Jeans brand – what Stern calls "the company of the four pillars of success: A cut, quality, customer service and commitment to the independent / specialty store, with a "self-first" policy. "
In addition to adjustment and quality, serving specialty retailer independent is essential to the success of the brand. The new marketing campaign aims to support customers French dressing by emphasizing quality of about introducing new customers to the brand and reminding its faithful fans that wearing French Dressing gives every woman, a figure that is super slimming, comfortable and fashionable – TWiki said, "we're not like all companies other John try to convince the woman that she must fit into jeans designed for junior girls aged 18 years.
Every day of every year we are working towards and remain committed to providing jeans and related items designed with a real crisis for REAL WOMEN.
This means that the French Dressing built on the market, and that is where we will continue to focus all our energies. "
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